11. Which of the following sales promotion techniques would be most effective for generating excitement or interest in a brand? Impact Corporate Development provides coaching and consultancy support for companies by ensuring maximum efficiency and effectiveness of processes and optimum productivity of people. My proven experience includes leading and managing diverse departments such as sales . Retailers argue they are justified because there are costs associated with taking on a new product, such as entering the product into the computer and finding warehouse space. Which of the following is NOT a tactical decision the marketer faces when planning a sales promotion? Which of the following is a difference between sales promotion and personal selling? A survey estimates that approximately ________ of consumer purchase decisions are unplanned, i.e. B. trade promotions b. C. Instant coupons Which of the following statements does NOT describe an aspect or characteristic of sales promotion? Based on these findings, what form of promotion is most effective for Gillette's Right Guard brand? When reductions from the regular price of a product are offered at the point-of-purchase through specially marked packages, a marketer is using a: This is an example of a: B. sweepstakes; contests C. many purchase decisions are made in the store where many sales promotions are found. D. Give-aways through social media are much more effective than give-aways through other forms of sales promotion. C. Image advertising The "Intel Inside" logo which appears on many computers is an example of: Sales promotions are now considered an essential part of an organization's branding strategies. A package of Gillette Sensor razor blades contains a 75-cent-off coupon for Gillette Foamy shaving cream. Let's look at this promotion example below from ActiveSkin. 79. A. podcasts B. viral websites. A recent study of coupon redemption patterns found that: 1. C. are not an effective way of loading consumers with a product and reducing their susceptibility to a competitor's promotional offer. Content creation is an increasingly popular form of online promotion that companies use to increase awareness of their brand and familiarize the public with their products. Swansea, United Kingdom. With a _____, consumers compete for prizes and/or money on the basis of skills or ability, while with a _____, winners are determined purely by chance. D. bonus pack, 66. D. event sponsorship, 47. C. A trade show Over the last 15 years, I worked with 1000+ businesses ( Solopreneurs to 5000+ Workforce companies ) around the globe to do the following. B. decline D. consumers may think it is of poor quality since samples are being given away, 42. Types of Sales Promotion Tools Types of Consumer Sales Promotion tools 1. D. A sales promotion works best when its theme is not an integrated part of the organization's marketing communications. B. C. Redemption rates for mail-in premium offers are very high. B. Coupons The percentage discount that the face value of checkout coupons represents C. Sales promotions are now believed to be an ineffective tool for creating brand image. D. In-pack coupons for any variety of Breton crackers. Advertising b. The customer sales promotions are targeted towards customers and here are the ways in which this can be achieved: Free Samples: These are the samples you give away to your customer free of charge to increase brand awareness. D. magazines, 55. Various marketing activities - It includes all such activities to attract the consumers at the selling points, such as the use of decorations, displays, premium offers, etc. Greater expenses resulting from fragmented efforts C. a pull strategy. Manufacturers are spending more money on media advertising. The heavy emphasis on trade promotion makes it difficult to: South Petherton, Somerset. C. a spiff Which of the following statements about rebates is true? C. Indirect advertising To encourage off-shelf displays in major grocery stores The sales promotion tool that critics contend is most guilty of detracting from brand equity and at the same time being detrimental to a brand franchise is: The main consumer promotion tools include samples, coupons, demonstration, contests, cash refund offer, premium, etc. B. Contests This is an example of a(n) _____ coupon. Door-to-door sampling (p. 520) ______ is defined as a direct inducementthat offers an extra value or incentive for the product to the sales force,distributors, or to ultimate consumer with the primary objective of creating animmediate sale. This discount will be deducted straight from the bill. B. Which of the following statements best defines a sales promotion? A. bonus pack B. to maintain trade support for established brands. Lenora's efforts represent the firm's: A. public relations. D. growth. A. coupons D. aggregated, 107. B. media advertising; sales promotions Companies can implement global marketing by developing a product and promotional strategy that: A. is tailored to each individual market. Companies are asking their promotion agencies to think strategically and develop programs that do more than increase short-term sales. This is Yaseen Akbar a Marketing enthusiast who's working better to understand how neural activity motivates and shapes human behaviour , that will allow me to develop and promote technologies that benefit human interface and assist people to make a right purchase decision towards sustainability. B. closing the sale, by asking the customer to make a commitment. B. reflects the overall quality of the product and is consistent with its image and positioning B. A. growth stage A. Price-off deals b. strong rival marketers begin to leave the market C. secondary advertising. Cocktail is a fun brand name reflecting our aim to create 'The Perfect Marketing Mix'. Which of the following would be the best example of a premium offer that contributes to consumer-franchise building efforts for a brand? A. baby stroller This is an example of: Which of the following is a consumer sales promotion activity? The reason why worldwide there is an increase in the popularity of sales promotions as a marketing communication tool is due to several of its strengths and advantages. D. interpretive advertising. b. B. trade advertising. Sampling Here are a few pros and cons. Which of the following is a difference between pure goods and pure services? B. comparison advertising. C. dyadic D. Even large manufacturers with popular brands and large promotional budgets always have to pay slotting fees. The redemption rate for refunds is lower than that for coupons because: D. Dyadic communication, 106. A(n) _______ is an important promotional tool because it can help an advertiser obtain more in-store merchandising of products. In this scenario, StoryMoulders is using the promotional tool known as _____. C. integrated dyadic communications This promotional offer of a great gift is a good way to convince customers to spend a bit more. Premiums An appliance manufacturer offers a $50 payment to salespeople who work at Culligan's Appliance if they sell one of the company's new refrigerators. D. Trade promotions, 29. C. Sales promotions are now believed to be an ineffective tool for creating brand image. View answer A. event marketing D. In-pack coupons for any variety of Breton crackers, 34. Dare makes Breton snack crackers, which compete with many other brands in the category. A waiter at a restaurant C. On-package samples can be distributed by attaching them to products not made by the distributing company. B. 13. Lenora's efforts represent the firm's. D. Retailers are not happy having to purchase large amounts of product to support the promotion. B. Account-specific marketing is also known as: co-marketing Kiddo Inc., a toy manufacturer, teamed with Game On, a retailer, to create direct-mail booklets offering discounts on Kiddo toys only at Game On stores. b. d. Pure goods are products that partially include services, while pure services are products that partially include goods. A. production and distribution costs C. 24% B. provide marketers with a way to provide extra value to consumers without having them do anything other than purchase the product. Miss Kitty's Chocolate Corral is located in an out-of-the-way small shopping center. A. c. Product bundling Sales promotions take many different forms, but they all focus on persuading a target audience to become customers of a business. A. 1. a. Sampling through the mail A. horizontal cooperative b. B. C. cereal C. the copy and layout of the coupon Compute the contribution margin per unit and the number of tickets Funday Park must sell to break even. C. answering customer questions and dealing with objections. When New Balance sponsors a campaign advertising the availability of its running shoes at Foot Locker stores, this is an example of _____ advertising. D. avoid relationships with the media and government officials. a. Because they are easier to enter, _____ attract more entries than _____ and have become a more widely used sales promotion technique. C. most coupons are redeemed on Thursdays D. End-of-aisle display, 101. D. the promotional mix to be avoided. D. Slotting allowances are illegal and banned by the federal government. A. Television is the best advertising medium for U.S. firms trying to promote their products in foreign countries. C. vertical cooperative advertising StockMarketData\begin{matrix}\text{Stock Market Data}\\\end{matrix} Funday Park sells tickets at $70 per person as a one-day entrance fee. C. Bonus packs Creating a positive brand image by using all the promotional tools in a comprehensive, unified promotional strategy is called: A. brand awareness. Public Relation 6. "Free gift with purchase" promotion. A. A. direct mail B. radio C. broadcast television. MolsonCoors's heavy financial involvement with and support of freestyle skiing competitions, beach volleyball tournaments, and other sporting events is an example of: Direct mail coupons Sampling Directed at consumers, and are designed to get them to purchase the marketer's brand. A. Smirnoff Vodka. C. Large companies with popular brands are the most likely to have to pay slotting allowances. D. induce trial of a new brand that is clearly superior to the competition, 41. Sales promotional activity for the product is selected looking at the overall marketing objective of the company. A. A. Interactive promotion, B. It's a group of techniques used to bring attention to a brand and a specific product when it's first released into the market or once a company features this item after they launch it. Consumer backlash hits the core brand if licensed products are of poor quality or overpriced. D. is really not very important given the prolonged economic prosperity that Canadians have enjoyed. D. Discount trading, 99. c. It is an activity and/or material intended to induce resellers or salespeople to sell a product or consumers to buy it. "Jack of All Trades, master of my own" pretty much sums up my exciting, diverse and rich professional background.<br><br>A senior business leader with 20 years of experience in consumer sector. C. Coupons distributed through freestanding inserts in newspapers A. C. 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